Why We’re Rebranding

September 26, 2025
Why we're rebranding

At Faria Education Group, we believe in making education better, in every sense. Better collaboration, better communication, better experiences, and better outcomes, for schools, educators, learners, and families around the world.

Now, as the education landscape continues to evolve at pace, shaped by new technologies, shifting learner needs, and the transformative potential of AI, we’re evolving too. We see this moment not just as a challenge, but as an opportunity. An opportunity to lead with clarity, curiosity, care, and courage, ensuring our solutions continue to meet the real-world needs of schools, educators, and learners.

Unifying Behind One Mission and Story

Our rebrand is about more than a new logo or colors. It’s about unifying our people and products under one shared identity and purpose, one that reflects who we are today, and where we’re going next. It is a symbol of our ambition to be a consistent, trusted partner in a world that demands flexibility, innovation, and connection.

This change brings our global team and school communities closer together. Across time zones and functions, we are one team, with one look, one story, and one clear purpose. It helps us align internally, communicate externally, and collaborate more effectively across borders. The rebrand makes space for everyone to see themselves in Faria, to feel and be part of something bigger.

Our New Identity

Our new identity has been designed to express this sense of unity and progress, not just at the company level, but across every product and experience we deliver. All our products and services now share a consistent visual language, making it easier for our community to recognise, navigate, and connect the full breadth of what we offer.

  • Our new logo features rounded forms that symbolise openness and our ongoing pursuit of better.
  • The Track, our signature design element, reflects movement, innovation, connection, and shared progress.
  • Our new color palette is warm, vibrant, and energetic, bringing an optimistic spirit to everything we do.

Our Commitment to Innovation

But this rebrand is not just about how we look, it’s about how we deliver. Innovation at Faria is what we’re focused on. We’re investing in AI, automation, integrations, and data insights to build tools that provide real-time insights, reduce manual work, and free educators to focus on what matters most.

  • We’re creating seamless experiences, from enrollment to curriculum planning, teaching and learning and parent engagement.
  • We’re uniting our global team under one clearer, stronger purpose: to be the trusted partner schools can rely on.
  • We’re opening access to world-class learning through flexible, human-centred solutions that meet learners in their own context.

This direction is guided by our mission:

Powering Education: Driving transformative experiences for learners, educators, and families globally.

We are building on the commitments we set last year, to deliver integrated solutions that connect every part of the school journey, and harness the power of data and AI to transform information into insight, and insight into action.

Innovation in Action

Our commitment to innovation is already taking shape across our products. From this fall, we will roll out AI-enhanced features across our product suite, including AI Helper in ManageBac+, AI Analyst in OpenApply, and AI Assistant in Atlas, to accelerate efficiency, and deliver actionable insights.

We’ve launched a new Integrations Portal, a one-stop hub for finding answers to questions ranging from turnkey integration to Public APIs. It has powered the upcoming Google Classroom integration with Edlink in ManageBac+ via the Coursework Suite APIs.

This year also marks the debut of SpotLight, our newest product. It will help schools seamlessly integrate, analyze, and visualize data from both Faria and third-party platforms, turning information into actionable insight.

To support schools in a world shaped by AI, we will be introducing whole-school, strategic, ethical and responsible support. We’ll be offering both AI Professional Development and a fully-articulated AI Curriculum, so schools become AI-Informed, AI-Safe and AI-Empowered.

And to keep our technology human-centred, we’ve launched Product Roadmap Boards, giving schools a voice in our roadmap with the ability to share feedback, request new features, and shape the tools they use every day.

We’re also expanding our ecosystem by welcoming innovative companies like Vectare, a digital platform that modernizes school transport. And this is just the beginning, as we continue to bring more forward-thinking companies into the Faria suite to better support schools worldwide.

Our ambition is clear: to help create schools where information flows easily, where data is simple to access, and where seamless communication becomes the norm. Schools where educators are empowered with the tools and transparency they need to drive progress and growth. And schools where families feel connected, fostering collaboration, better experiences, and better outcomes for all.

This rebrand is both a milestone and a launchpad. It reflects not only who we are, but where we’re headed, together.

Oleg Figlin
CEO, Faria Education Group

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